![](https://freight.cargo.site/t/original/i/1b1de56695b7e0208580549d766926f1cb62156a22b40580e0f18a45c38a5f18/JoelKaufmann_P2_Deliverable3_321_Closeup.jpg)
Sushi Track Rebranding
UNI - Branding
Page Layout - Product Design
A small coveyor belt sushi shop once located in Beaverton, Oregon. Sushi Track was a bit of a hidden gem compared to most of its competitors.
Unfortunately Sushi Track is no longer around. It was a place my friends and I frequented regularly up until it closed its doors for good. Despite the great service it provided, it was the kind of place most people would glance over and not give a second thought to due to a lackluster visual identity. I took it upon myself to try and revamp the brand into something more reflective of it’s quality.
My take on the brand involved hand made, organic elements combined with a more polished professional layout. I wanted the quality of the sushi to be refelcted in the design while still maintaining that small shop feel with easygoing type choices.
![](https://freight.cargo.site/t/original/i/fd634818df9627bddccfb6a439d8d15a857283c741fb5f747ba443c2611bae9d/JoelKaufmann_P2_Deliverable4_321_Closeup.jpg)
![](https://freight.cargo.site/t/original/i/6b3912ca94b4c1c1cb08d6d917181c67f257c604fc374cc73f8f9627197874bd/JoelKaufmann_P2_Deliverable1_321.jpg)
![](https://freight.cargo.site/t/original/i/923cbc26f75e51c9b115ae446fb406cb3afdba49610cb69655a8092464853bd8/JoelKaufmann_P2_MockupLogos_321-07.png)
![](https://freight.cargo.site/t/original/i/03cd49ede5649228a4ebcd0c20ddbc600a3fdb7dec9283c4aa82e499287915b3/JoelKaufmann_P2_MockupLogos_321-11.png)
![](https://freight.cargo.site/t/original/i/10f7a7f5402ae30ef315a2c1d4a5e7c5eb32dfcde7ad91d4b6dd0aeca57b2fa6/JoelKaufmann_P2_MockupLogos_321-11.png)
![](https://freight.cargo.site/t/original/i/617cfb339de3fde49f78635b91eb1c771fd41a54e63357c4daa2c51a522d4a25/Wall-Mount-Logo-Mockup-Closeup.jpg)